Kia Motors has been doing a lot to try and battle Scion for the young urban automotive market. Recently Kia came with this hamster campaign. Initially, I was not feeling it. I thought the first commercial (seen below) was paced way too slow. But I got the point. Kia Motors is not making cars for Gramps any more. This is for you (todays driver)! They make sure you see the iPod connected to the radio, speakers that light up etc. But the NEW ad, the one up above, is fantastic. Paced well, shot well, they used a classic Hip-Hop by Black Sheep (The Choice is Yours)to keep the vibe poppin'. I can't imagine a young person who would see this and not want to drive a Kia (or at least consider it ). For your listening pleasure, I have placed the original video of Black Sheep for your listening enjoyment. -Beyond Urban Branding beyondurban@gmail.com
How rap & sports makes money! Beyond Urban Branding looks at the evolution of branding and positioning trends in urban advertising campaigns. Most of what you read will deal with how corporations use or misuse music, sports and culture. Some win, some fail, but its all fun to watch. Contact Adisa Banjoko at 888-588-4418