Nike gets the nod for taking risks in ads. This one paid off big. LeBron James, Rev Burke and RZA really brought it in this ad. Complete with a symphony to back up the manga styled cartoon. The message here is about having a solid work ethic regardless of the odds. Who can argue against that in 2010?! -Beyond Urban Branding beyondurban@gmail.com
How rap & sports makes money! Beyond Urban Branding looks at the evolution of branding and positioning trends in urban advertising campaigns. Most of what you read will deal with how corporations use or misuse music, sports and culture. Some win, some fail, but its all fun to watch. Contact Adisa Banjoko at 888-588-4418