This ad is amazing. Not in a good way. I'm amazed that it was made. I lost count of the stereotypes shown in this Metro PCS commercial. Who is this ad intended for? Are people from India supposed to be inspired to get on the Metro PCS bandwagon? C'mon son. So its not creative. Its culturally insensitive. We've got poor messaging. Add that together and you get a big fat FAIL. -Beyond Urban Branding beyondurban@gmail.com
How rap & sports makes money! Beyond Urban Branding looks at the evolution of branding and positioning trends in urban advertising campaigns. Most of what you read will deal with how corporations use or misuse music, sports and culture. Some win, some fail, but its all fun to watch. Contact Adisa Banjoko at 888-588-4418