This is a great ad. It's beautiful to see how they fussed his legendary status with his work ethic. I think it was a bold move to embrace his passion for his people as well.
How rap & sports makes money! Beyond Urban Branding looks at the evolution of branding and positioning trends in urban advertising campaigns. Most of what you read will deal with how corporations use or misuse music, sports and culture. Some win, some fail, but its all fun to watch. Contact Adisa Banjoko at 888-588-4418