This song is really hot. The marketing people at Aston Martin must be loving this moment. After all these raps about "benzos" I bet they feel good. I wonder if they payed for it up front? If they didn't they should consider cutting Rick, Chrisette and Drake a serious check.
How rap & sports makes money! Beyond Urban Branding looks at the evolution of branding and positioning trends in urban advertising campaigns. Most of what you read will deal with how corporations use or misuse music, sports and culture. Some win, some fail, but its all fun to watch. Contact Adisa Banjoko at 888-588-4418