Beyond Urban Branding

I can watch these ads all day. I always wanted to move my chest like that....Guess its time to hit the gym. -Beyond Urban Branding beyondurban@gmail.com

Old Spice has a new set of ads with Terry Crews (Everybody Hates Chris/White Girls) for their new Odor Blocker shower gel. These ads are funny, crazy, silly and most of all- memorable. I have no idea what the ad team at Old Spice has been on. But they need to keep taking it. Because these ads are hilarious. I'd embed them, but I could not find the proper way to embed codes. So enjoy the link. http://www.youtube.com/user/oldspice?feature=chclk -Beyond Urban Branding beyondurban@gmail.com

One of the first ads Beyond Urban Branding critiqued, was a horrible "swagger" ad by Old Spice featuring LL Cool J . I really was sad to see Cool J and Old Spice blow such an opportunity. Well, someone else on the ad team at Old Spice must have hated the Cool J campaign just as much. I think this one dropped during or right after the Super Bowl. Old Spice bounced back hard recently by releasing this ad with a fast talking, well built African American guy. "The Man Your Man Could Smell Like" campaign is just as funny as it is creative as it is psychologically playful. I'd love for someone to review all of the changing elements in the ad. He starts in a shower, then ends up on a boat and then on the beach on a horse. He holds an oyster that opens up and has concert tickets that morph into a handful of diamonds and then he's holding Old Spice. I bet Freud and Jung could write volumes about this ad. The thing I found most interesting about this campaign is that...

I knew when Old Spice dropped these ads, they would fail. I knew they would suck. The first issue is, the brand is Old Spice . The most obvious angle to me would be to frame LL Cool J the old school rap star as an old school artist who uses old school/traditional deodorant. The theme should have been on keeping tradition...Instead they tried to make something old (the positioning of the brand) mix with something new ("swagger") a new school term. They should have either went straight old school, or went with the new rapper like Souljah Boy or Plies (Lord knows he could use some deodorant) and pushed for a completely youth angle. They weakly mixed old and new and came up empty. I dont even know if they sell "swagger" anymore. Not sure I care either. For the record, I dont know ONE person who liked the ads, or bought Old Spice because of these ads. Anyway here it is: -Beyond Urban Branding P.S. I think using names like "swagger", "hyphy" (and i ...