Long before Harold and Kumar, the Beastie Boys made White Castle and Fat Burger hot on the block!! I chill at White Castle 'cause it's the best But I'm fly at Fat Burger when I way out west -Beastie Boys, New Style
How rap & sports makes money! Beyond Urban Branding looks at the evolution of branding and positioning trends in urban advertising campaigns. Most of what you read will deal with how corporations use or misuse music, sports and culture. Some win, some fail, but its all fun to watch. Contact Adisa Banjoko at 888-588-4418