Beyond Urban Branding

Is Jay Z going to hit his mark with Tidal? NBC 11's Scott Budman checks in with Adisa Banjoko on the Bishop Chronicles Podcast to cover that, VC funding and diversity in the Silicon Valley. LISTEN NOW: www.bishopchronicles.com (be sure to subscribe on iTunes)

This is easily my favorite Jay Z song. It is so powerful. As big as he ism I feel many of his more recent fans do not understand the depth of his lyricism and ability. Budweiser made a great choice in choosing him. Nobody in rap is as big ass Jay Z right now. Everything connected to him is winning. There is no better artist to be associate with. This ad is done crisp and clean. Nothing super flashy, just the feeling of almost being there...Feeling like you are a part of it...Solid....Somebody asked me if I think anybody will buy what he drinks cause of this ad. The answer, is YES! Here is the original version:

Episode 13: Jay Z and Samsung Take Everything to the Next Level, 2 Chainz Gets Jacked, A Pimps Redeption and Mark Weinstein Talks Internet Privacy LISTEN: www.bishopchronicles.com 

Wow. I don't remember this at all. Its weird to see them together in the same room rapping and doing their thing in a studio. So much has changed in Hip-Hop for these guys. But this is great. I'd love to know the back story to how this came together. It was for the S. Carter Collection Reebok shoe. It was fun, it was fly and I want some of them shoes right now! -Beyond Urban Branding beyondurban@gmail.com