Skip to main content

Posts

Showing posts with the label Nike

A great video with a lot of insight

I love DJ Delz, he has so much love for shoes....Study guys like him. He represents one of millions of people that really love shoes....enjoy!

Every shoe company he mentioned owes him a check!

If you won't do that, you should pay him to rep your brand....this is dope....
Nas and AZ Represent for Nike!! People forgot this one. The coolest thing about is the beat they use is from a CLASSIC Hip-Hop movie. Who can name it? NOT YOU!! LOL  I totally forgot this was even made...Still love it

Hip-Hop and shoe brands a love story

A few weeks ago, I wrote about the impact of Run DMC's classic rap song My Adidas and its impact on branding. Today we will look at a few other songs that have had a huge impact on shoes in particular. We begin with Air Force Ones, by Nelly. I think this may have been one of the biggest songs about shoes since My Adidas. Every kid on the block still rocks 'em. Here we have a track from a group called The Pack, based out of Oakland, CA. This was a pretty big hit. Not as big as Air Force Ones, but none the less a hit. The funny thing is, Vans have been known mostly for being skater shoes. I wore Vans in the early 80's and one thing was certain...I was just about THE ONLY Black kid rockin' Vans. But it also shows you how over time the line between "Hip-Hop" and "skater culture" became almost one in the same. Interesting thing about this song is that the video was pretty much BANNED from MTV and many other TV outlets. They saw the song as nothing more t...

This iphone app ad is well friggin done! Tech plus shoes equals cool!!

I love this ad for so many reasons. It makes iPhones and Nikes look cool, cutting edge and empowering. Plus my kids loved it. If my kids don't get an ads message, if they don't get it, that tells me a lot. Because if a brands message is simple, if it makes sense and if it can connect- its a winner. If it connects with the kids, that says a lot. Real talk. -Beyond Urban Branding beyondurban@gmail.com

Nike & RZA take the work ethic theme to new heights

Nike gets the nod for taking risks in ads. This one paid off big. LeBron James, Rev Burke and RZA really brought it in this ad. Complete with a symphony to back up the manga styled cartoon. The message here is about having a solid work ethic regardless of the odds. Who can argue against that in 2010?! -Beyond Urban Branding beyondurban@gmail.com

Tech Week: The Wisdom of Serena Williams & HP

Beyond Urban Branding opens Tech Week with a true banger of an ad. We'll look at tech ads from time to time on our blog. But this week its gonna be all tech brands, all the time. We will begin with HP's ad featuring Serena Williams. When we did the first soft launch, we reviewed the precision HP crafted their ad with Jay-Z . It's easily one of my favorite tech ads. I actually feel like HP and a lot of other well done ads don't get their proper recognition because Apple gets so much props for their ads. OK, so this ad is actually better than the Jay-Z ad for one reason in particular. Strategic co-branding. In one commercial Serena craftily pitches, her video game (never played it but apparently shes got something going on with EA Sports) her designs with Nike and most importantly- her clothing line Aneres . Now, I don't know why or how Andre 3000 and Uno were able to get shout outs in the ad. Was she just giving them props or did somebody have to pay to get them i...

Hip-Hop DX Editorial on the Holiday Nike Ad

Hip-Hop DX did an editorial on the Christmas ad campaign ran by Nike. I thought this was interesting (though I don't fully agree with the author): http://www.hiphopdx.com/index/editorials/id.1480/title.get-your-mind-right-nba-puppets Be sure to check out the comments below. Just do it. In case you missed the ad itself, here it is: -Beyond Urban Branding