I forgot how much political pundit Bill O'reilly hated Luda for this ad. He went on a rampage and got Luda dropped from Pepsi. He said Luda was immoral and Pepsi bent to the pressure and the ad was banned. Then they went and got the drug induced Osbournes to take his place. I always thought that was weak. Even the super pacifist Russell Simmons lashed out at Pepsi for folding to Bill. Anyway, as we all know Luda used that friction to bring more attention to his skills and he's balling so hard right now, its not even funny. Thanks Bill!! -Beyond Urban Branding beyondurban@gmail.com
How rap & sports makes money! Beyond Urban Branding looks at the evolution of branding and positioning trends in urban advertising campaigns. Most of what you read will deal with how corporations use or misuse music, sports and culture. Some win, some fail, but its all fun to watch. Contact Adisa Banjoko at 888-588-4418