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Showing posts with the label African American women

Random McDonalds Ads (just for fun)

Lebron & Dwight  McDonalds Ad in India   Teyonnah Parris

Mary J. Blige and AT&T go hard in the paint

Just the other day we were talking about the cool Palm ad featuring music by Mos Def. I liked it for a lot of reasons. One was because of how they used an African American woman (looking stylish and in charge). I could not figure out what I like about it. Until I remembered this ad by AT&T featuring Mary J. Blige (I think its about 6 months old). I love this ad deeply. I mean, Mary is doing the style thing hard with new outfits every second. Meanwhile new phones pop up while her song "The One" just drives the ad from start to finish. As a father, I immediately wanted to get the LG Neon for my daughter. Then I remembered how young she is. But it was inspiring and it really did make me want the phone. As much as I like the Palm ad, it does not compare to AT&T's. AT&T had star power, Palm didn't. Palm didn't make versatility and style jump out at you, AT&T did. Nevertheless, both were hot. No doubt women of all backgrounds are attracted to both ads. I...

Mos Def keeps it poppin' with Palm

My good friend and amazing author/ad queen Thembisa, just tweeted about this @putyrdreams1st (you should follow her). This is a cool ad by Palm featuring music by the one and only rap icon Mos Def. I like it a lot. Mostly because it shows something you hardly see enough in ads these days. A confident African American on the move downtown in any city USA. She uses her Palm to find her directions, take a text and talk to her friend (never missing a stride). Its well shot, it has a good pace and she looks like shes having a good time being her. For the record, ladies love Mos Def (good thinkin' Palm!). They also like seeing themselves empowered. The only thing I might say was weak in this ad is the branding itself. They didn't show you how the Palm WebOS was easier to use, more fun to play around on than any other phone out there. They slipped a bit on the differentiation and positioning. Other wise, real solid. -Beyond Urban Branding beyondurban@gmail.com