I've always loved the Geico Gecko. This most recent at with the "rap ringtone" is really funny. Every way to use Hip-Hop as fun does not have to be a "mockery" of the art. This was funny and very memorable. To me the "rap ringtone" at the end is indicative of all the corny ways some brands try to use urban elements to their advantage- but fail. Love this ad. -Beyond Urban Branding beyondurban@gmail.com
How rap & sports makes money! Beyond Urban Branding looks at the evolution of branding and positioning trends in urban advertising campaigns. Most of what you read will deal with how corporations use or misuse music, sports and culture. Some win, some fail, but its all fun to watch. Contact Adisa Banjoko at 888-588-4418