I've always loved the Geico Gecko. This most recent at with the "rap ringtone" is really funny. Every way to use Hip-Hop as fun does not have to be a "mockery" of the art. This was funny and very memorable. To me the "rap ringtone" at the end is indicative of all the corny ways some brands try to use urban elements to their advantage- but fail. Love this ad.
-Beyond Urban Branding