Kindle ads suck. There, I said it. I have watched these pseudo clever ads for too long. This is the latest one to not catch my eye. The other ad they had was the boring one with the lady and flashlight? Don't remember? I'm not mad at you for forgetting.
Also, who is Kindle trying to market to? I mean, based on the ads, I'd say White nerds. Which is OK. Everything ain't for everybody. But this couple on the beach is NOT making me want Kindle. I mean, if I'm at the beach and I wanna read, I'm not about to bring Kindle near these waves (unless its waterproof!). Note to Kindle marketing people: Many people (races, cultures, subcultures, etc.) love to read. Many people love technology. Please make an ad that makes any lover of books excited. If you don't, they'll just go grab an ipad.
-Beyond Urban Branding