Heineken has a good team keeping their ads funny for the guys. This is a "mans man ad". I think the alcohol companies spend the most (and the best) money on good ads campaigns. Hate it or love it, its true. -Beyond Urban Branding beyondurban@gmail.com
How rap & sports makes money! Beyond Urban Branding looks at the evolution of branding and positioning trends in urban advertising campaigns. Most of what you read will deal with how corporations use or misuse music, sports and culture. Some win, some fail, but its all fun to watch. Contact Adisa Banjoko at 888-588-4418