Boost Mobile has always made funny, creative ads with Hip-Hop themes. This, was possibly one of their best moments. They got Kanye West, The Game and Ludacris to do the Boost Mobile Anthem. This knocked, straight up! Again, sometimes to make your brand work well, just let the artists do their thing. I don't know anybody who didn't want one of these phones after this dropped. By linking the essence of the South, The West and the Mid West- they really made a winner. -Beyond Urban Branding beyondurban@gmail.com
How rap & sports makes money! Beyond Urban Branding looks at the evolution of branding and positioning trends in urban advertising campaigns. Most of what you read will deal with how corporations use or misuse music, sports and culture. Some win, some fail, but its all fun to watch. Contact Adisa Banjoko at 888-588-4418