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Showing posts with the label hologram ad

Tech Week: The Wisdom of Serena Williams & HP

Beyond Urban Branding opens Tech Week with a true banger of an ad. We'll look at tech ads from time to time on our blog. But this week its gonna be all tech brands, all the time. We will begin with HP's ad featuring Serena Williams. When we did the first soft launch, we reviewed the precision HP crafted their ad with Jay-Z . It's easily one of my favorite tech ads. I actually feel like HP and a lot of other well done ads don't get their proper recognition because Apple gets so much props for their ads. OK, so this ad is actually better than the Jay-Z ad for one reason in particular. Strategic co-branding. In one commercial Serena craftily pitches, her video game (never played it but apparently shes got something going on with EA Sports) her designs with Nike and most importantly- her clothing line Aneres . Now, I don't know why or how Andre 3000 and Uno were able to get shout outs in the ad. Was she just giving them props or did somebody have to pay to get them i...

Jay-Z and HP murder it and you never even see him...

HP did the thug thizz right there. Jay-Z was just about at the apex of his game when this ad dropped. The hologram effects and the casual conversation gave HP an amazing edge. The ad dripped confidence and coolness like few urban ads have. It also gave Hip-Hop a mature look that was long overdue and it did not looked forced. -Beyond Urban Branding