I've been meaning to post this for a while. This Sprint ad is well done. By illustrating the evolutionary history of technology the ad inspires as well it makes you trust in Sprints intent. Notice how simple the message was conveyed? That's good branding. It should never take too much to tell your story. -Beyond Urban Branding beyondurban@gmail.com
How rap & sports makes money! Beyond Urban Branding looks at the evolution of branding and positioning trends in urban advertising campaigns. Most of what you read will deal with how corporations use or misuse music, sports and culture. Some win, some fail, but its all fun to watch. Contact Adisa Banjoko at 888-588-4418