I forgot how much political pundit Bill O'reilly hated Luda for this ad. He went on a rampage and got Luda dropped from Pepsi. He said Luda was immoral and Pepsi bent to the pressure and the ad was banned. Then they went and got the drug induced Osbournes to take his place. I always thought that was weak. Even the super pacifist Russell Simmons lashed out at Pepsi for folding to Bill. Anyway, as we all know Luda used that friction to bring more attention to his skills and he's balling so hard right now, its not even funny.
-Beyond Urban Branding