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Reeses Puffs Cereal keeps it fun for the kids (the way it should be)

OK now, if you are a lover of the art of Hip-Hop, ads like this can make you angry. A lot of Hip-Hop purists get upset when they feel the culture is being mocked (see Heineken ad). However, I think its important to remember that this is an ad for kids! Kids is the key word here.

Hip-Hop is youth culture. It could be argued that cereal is youth culture. I think this ad is fun and innovative and I know my kids love this cereal and they do indeed dig the rap. They think its fun...They don't get it confused with a real rap song. Its just a cool jingle that reminds kids to get Reeses Puffs Cereal. I think I might buy a bowl now, my mouth is watering.

-Beyond Urban Branding


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Just in from:
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The rapper appeared on Atlanta’s V-103 during Ryan Cameron show and revealed he had just returned from France, where he entered into a deal as the spokesman for Remy Martin.

“I’m now the official endorser and global spokesman for Remy Martin cognac,” T.I. said on the radio and labeled the experience “mind blowing.”

T.I. was on the air promoting his upcoming movie Takers, which also stars Chris Brown, Idris Elba, Michael Ealy and others. The rapper also revealed he is in talks to star in the follow up to the hit movie ATL. T.I.’s upcoming album King Uncaged is due in stores August 17th.


Wow! We were just talking about the impact of rap on the cognac industry. I guess its still going strong. Rappers + alcohol brands have almost always added up to big dollars.

-Beyond Urban Branding

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