I can't lie. When I first heard about Diddy and Ciroc hooking up I chuckled. I really thought it was going to be just another "hood beverage" of some less than average alcohol. In my minds eye, I could see all the stereotypical ads they would do. So I just cringed at the thought.
I was wrong. The above ad is very classy. Its a throwback to the Rat Pack days. No doubt Sinatra would have loved Diddy. It shows successful, happy people dining with elegance. They are steadily pushing Ciroc as n upper class beverage. Nobody wants to brown bag it with Ciroc! You want to be seen, dressed well surrounded by the beautiful people. I don't have any idea about how Ciroc tastes, or what it goes good with (I don't drink). But, this is a very solid ad from front to back. I tip my hat to everybody on the ad team that was willing to think outside of the box.
-Beyond Urban Branding