Skip to main content

2011 Toyota Sienna ad gets swagger right in new ad campaign

Last week we took at look at the the LL Cool J Old Spice ads and talked about how those ads lacked creativity and how Old Spice squandered what could have been a stellar brand moment for them.

Below, is a new Toyota ad for the 2011 Sienna. In this ad we meet the "Sienna Family". The father is a 30'ish looking White guy. While his wife pushes the responsibility of the Sienna, the husband talks about how cool his "Swagger Wagon" is.

Now, while in the Old Spice ad, I talked about how really silly it was to use the word swagger (and other short term trend words) in an ad, on this ad its used perfectly. I say its used perfectly because it is under the umbrella of desperately seeking coolness that he uses the word "Swagger Wagon".

Youtube wont let you embed the ad, so please click below this image and enjoy. Too bad they can't get these things to stop crashing into walls. They were onto something!!



VIEW 2011 Toyota Sienna "Swagger Wagon" ad:
http://www.youtube.com/watch?v=0A1n18oL5QA

-Beyond Urban Branding

Comments

Popular posts from this blog

Great moments in urban branding: Tupac Shakur

Now it's all about Versace,You copied my style/Five shots couldn't drop me, I took it and smiled.- Tupac, "Hit Em Up"

 I didn't call Versace he called me to come to his show and to wear his close and to "Please wear my shoes!" Please wear my shit you are the image of Versace.- Tupac Shakur interview

MMA Brand News: Sinister Brand Clothing gets shout out from real rappers

I've always loves Sinister Brand fight wear. You've seen some of the biggest UFC stars wear their shirts into the cage. These guys have made quality stuff for years. Recently I heard a track from the upcoming album by Rakaa Iriscience from the trio Dilated Peoples. Outside of his devastating rhymes, he's one of the first rappers to train in Gracie Jiu Jitsu. His new solo album Crown of Thorns drops July 20th 2010. Anyway in one of his songs he says "Gracie Jiu Jitsu, Sinister Brand Sponsored/ You ain't fit, you old aerobics like Jane Fonda!" I love it. So many rappers reference MMA and UFC related themes in their music. This one is by far one of the best. Expect to hear more stuff like that in the coming years. If you ain't up on Dilated Peoples you are probably living under a rock. Here are two videos I suggest you peep.

You will see Ralek, Ryron and Renner Gracie in a cameo


This Way feat. Kanye West

Snickers makes a satisfying ad

Snickers did a great ad. This is solid because we've all had a day where we're like "Fred is playing like an old lady". When you see the old lady on the field its priceless. Its a fresh take on the "Snickers satisfies" angle, which frankly, I think is a bit tired. But clearly they found another way to keep it alive.

-Beyond Urban Branding

beyondurban@gmail.com