Skip to main content

2011 Toyota Sienna ad gets swagger right in new ad campaign

Last week we took at look at the the LL Cool J Old Spice ads and talked about how those ads lacked creativity and how Old Spice squandered what could have been a stellar brand moment for them.

Below, is a new Toyota ad for the 2011 Sienna. In this ad we meet the "Sienna Family". The father is a 30'ish looking White guy. While his wife pushes the responsibility of the Sienna, the husband talks about how cool his "Swagger Wagon" is.

Now, while in the Old Spice ad, I talked about how really silly it was to use the word swagger (and other short term trend words) in an ad, on this ad its used perfectly. I say its used perfectly because it is under the umbrella of desperately seeking coolness that he uses the word "Swagger Wagon".

Youtube wont let you embed the ad, so please click below this image and enjoy. Too bad they can't get these things to stop crashing into walls. They were onto something!!



VIEW 2011 Toyota Sienna "Swagger Wagon" ad:
http://www.youtube.com/watch?v=0A1n18oL5QA

-Beyond Urban Branding

Comments

Popular posts from this blog

What did you think when Sony made White to dominate Black

First off, let me just say, I know this Sony ad is old and people do not understand why so many people are talking about it now. But the reality is when Pepsi went and did that Kendal Jenner ad, it opened the flood gates for people to start reminding the world of other companies major ad flops that impact race relations.

For those who may have forgotten the ad, here it is a European looking person grabbing the face of a Black person as if to dominate. The tag line clearly sends the message "Look out Black, White is Coming".

So that leads me to say "WHAT THE *@$!"

How can an ad like this be forgotten? If you know anything about advertisements, then you know that this ad had to get the green light from multiple people. That means that there are multiple people at Sony who need race relation training.

Now because this ad is a bit old, I am not going to sit around and break down all that is clearly wrong with it. I just wanted to take a moment and answer the question t…

E-40 Hits the Big Time in new TV Ad

E-40 has always been a giant in my heart. I'm from The Bay Area. But it has taken time for people to acclimate to his level. Now he is seen as a futuristic mogul OUTSIDE of Hip-Hop. In his latest genius move, Drive Time Credit Company uses his classic Choices and re-raps the lyrics. This one caught me off guard and I was happy surprised.





Original E-40 Song Choices 


United Front Against United Airlines

Anyone who travels a lot may have heard these words "Flight ABC is overbooked. We are offering a $$$ for anyone willing to give up their flight and book on a later flight". Typically this announcement is done while we are all waiting to board our flight, usually people just either look at the ground and ignore the request or others look around at each other to see who is going to jump at the offer. Usually there is someone who can afford to miss their flight, but it is rare to see someone jump up and take the first offer. The airlines often have to sweeten the pot to get someone to accept being bumped and flying out later.

So I guess my opening helps point out what the first mistake made by United Airlines was on the ill-fated day when a paying customer was beaten and drag off the plane. For those of you who do not know what happened, let me sum it up. The week of April 10th United Airlines employees assisted passengers as they boarded the plane. Passengers played the overhe…