Beyond Urban Founder Contributes to New Book on Hip-Hop Subculture

So a few months ago, my good buddy Alex, aka AD (to the highest degree) hit me up and said "Hey my friend is doing a book on boomboxes and I think you'd be good for it. I want you guys to talk. So, he connected me to Lyle Owerko (who was cool as ice) and now, I'm a part of this cool new book. Spike Lee did the forward and there are some super hot stars in the book including Fab Five Freddie, Bob Gruen, Rosie Perez, Kool Moe Dee, LL Cool J, Lisa Lisa, DJ Spooky, and Adam Yauch of the Beastie Boys and many others. For more information visit: The Boombox Project

you can also follow them on twitter @boomboxlove . I will give you guys more info as we get closer to the release date.

-Beyond Urban Branding
beyondurban@gmail.com

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Carla Fendi Dies in Rome

One of the true queens of fashion has passed. VOGUE: O ne of the five formidable Fendi sisters (Paola, Anna, Franca, Carla and Alda), who inherited their family's fashion house - has died in Rome, aged 79. FULL STORY Many people forget that the Fendi brand permeated Hip-Hop heavily in its formative years. Rap icons EPMD had a dancer named FENDI.... A lot of people forget that in the early rap days, a lot of rappers were teamed with dancers, and DJ's as crews to help get the party going. Fendi was a Hip-Hop dance pioneer. He was not a bboy. I am not a dance historian but his moves seemed to be a blend of strutting, locking and a little vogue dancing. Here is a slightly grainy clip FENDI DANCING

Souls of Mischief CLASSIC Used in Gatorade Ad w/ Paul George

Great new Gatorade Ad using 93 Til Infinity classic by Souls of Mischief. I was truly happy to see this ad. Anyone who was a part of Hip-Hop in the 90's totally loved 93 Til by the groundbreaking Souls of Mischief crew from Oakland. WATCH Original 93 Til Video Now, super real crate diggers (people who study the root samples of Hip-Hop classics) might wonder, where did Souls get the beat from. Well, here it is Billy Cobhams Heather . The reason ads like this work is because it get adults who grew up on Hip-Hop as well as old school jazz heads who appreciate the stylings of real keyboard players. I wonder who got the check? Souls or Cobham ot did they split it. I gotta call Tajai from Souls. I'mma try to get an interview.

MMA Brand News: Sinister Brand Clothing gets shout out from real rappers

I've always loves Sinister Brand fight wear. You've seen some of the biggest UFC stars wear their shirts into the cage. These guys have made quality stuff for years. Recently I heard a track from the upcoming album by Rakaa Iriscience from the trio Dilated Peoples. Outside of his devastating rhymes, he's one of the first rappers to train in Gracie Jiu Jitsu. His new solo album Crown of Thorns drops July 20th 2010. Anyway in one of his songs he says "Gracie Jiu Jitsu, Sinister Brand Sponsored/ You ain't fit, you old aerobics like Jane Fonda!" I love it. So many rappers reference MMA and UFC related themes in their music. This one is by far one of the best. Expect to hear more stuff like that in the coming years. If you ain't up on Dilated Peoples you are probably living under a rock. Here are two videos I suggest you peep. You will see Ralek, Ryron and Renner Gracie in a cameo This Way feat. Kanye West

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