HP and UPS
Rhys Darby breaks down the theme of the campaigns
Here are a few more ads by HP's "Lets Do Amazing" campaign. I'm noticing the consistent theme in the new HP ads is showing how big brands use HP to stay ahead of the competition. I like this strategy. Clearly the idea is not to bank on the Dr. Dre ad, but to show how individuals like Dre or huge companies like Venetian or UPS refine their execution with HP technology. Everybody wants to walk with the winner.
-Beyond Urban Branding