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Latino Bing Ad Has Serious Flavor: Los Links!



The search engine Bing.com has a funny new ad done entirely in Spanish. Its made to be a mockery of Latino soaps that can be found on Telemundo type stations. The subtitles are in English. The camera shots, outfits, everything screams soap opera cheese. I think its cool 'cause it really does hit to demos with one ad and nobody is demeaned culturally in the ad.

Bing.com has made a few cool ads. I've posted some of the other ones I like below:



I love the idea of reframing their function from "search" engine to "decision engine".

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