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Sears and Kenmore do it right with b-boys in latest ad...

On twitter @missesbishop (add her) told me about a Sears/Kenmore add using b-boys. This thing was well done. The premise of how the b-boys were used was PERFECT and the moves they did were choreographed well. I appreciate the lead.

If you ever find a commercial that YOU think should be on here, hit me at and its a done deal. I always give props so, share your twitter address so we can all build with you.

: B-boys are often horrifically called BREAKDANCERS. Nobody who loves the art of b-boying or Hip-Hop does that. As soon as you say "breakdancers" we know you are out of the loop on the essence of Hip-Hop. We know you don't know US. Please stop doing it. If you need to know more about b-boying I suggest starting with The Freshest Kids:


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Great moments in urban branding: Tupac Shakur

Now it's all about Versace,You copied my style/Five shots couldn't drop me, I took it and smiled.- Tupac, "Hit Em Up"

 I didn't call Versace he called me to come to his show and to wear his close and to "Please wear my shoes!" Please wear my shit you are the image of Versace.- Tupac Shakur interview

Speaking of Cognac: T.I. named global spokesman for Remy Martin

Just in from:
 Rapper T.I. is jumping in to the liquor business after striking a deal with Remy Martin.

The rapper appeared on Atlanta’s V-103 during Ryan Cameron show and revealed he had just returned from France, where he entered into a deal as the spokesman for Remy Martin.

“I’m now the official endorser and global spokesman for Remy Martin cognac,” T.I. said on the radio and labeled the experience “mind blowing.”

T.I. was on the air promoting his upcoming movie Takers, which also stars Chris Brown, Idris Elba, Michael Ealy and others. The rapper also revealed he is in talks to star in the follow up to the hit movie ATL. T.I.’s upcoming album King Uncaged is due in stores August 17th.


Wow! We were just talking about the impact of rap on the cognac industry. I guess its still going strong. Rappers + alcohol brands have almost always added up to big dollars.

-Beyond Urban Branding

Great Moments in Urban Branding: Notorious B.I.G

I miss B.I.G., I miss the Twin Towers....

So, what's it gonna be? him or me?
We can cruise the world with pearls, gator boots for girls
The envy of all women, crush linen
Cartier wrist-wear with diamonds in em
-Biggie Smalls, One More Chance