Skip to main content

MMA's Tapout Brand makes one masterpiece of an ad

One of the first MMA apparel brands to exist, Tapout was truly years ahead of its time. Almost every real fighter, and many wanna be fighters rock their cutting edge t-shirts and hats. They recently began to make TV ads recently. All of them I liked, but this one...This one, I love.

In it, you will find Brazilian Jiu Jitsu (BJJ) icon Robert Drysdale doing a dynamic move called "the flying armbar". For the uninitiated it looks like a simple tackle, turned judo throw. But really, the opponent lands in a smooth arm lock. The direction, the music and the move itself are beautifully executed. They don't have to say "The best fighters on the planet wear our brand"- they just showed you.

When the average UFC fan watches this ad, they may like it for the coolness of the ad itself. But real MMA and Brazilian Jiu Jitsu fans who live and breathe this sport know Drysdale and they will feel a cultural connection that breeds brand loyalty long after the ad is over.

Here are another tapout ad featuring MMA fighter Houston Alexander:

P.S. Many MMA and BJJ brands are blowing it in their ad campaigns. More on that later.

-Beyond Urban Branding


Popular posts from this blog

MMA Brand News: Sinister Brand Clothing gets shout out from real rappers

I've always loves Sinister Brand fight wear. You've seen some of the biggest UFC stars wear their shirts into the cage. These guys have made quality stuff for years. Recently I heard a track from the upcoming album by Rakaa Iriscience from the trio Dilated Peoples. Outside of his devastating rhymes, he's one of the first rappers to train in Gracie Jiu Jitsu. His new solo album Crown of Thorns drops July 20th 2010. Anyway in one of his songs he says "Gracie Jiu Jitsu, Sinister Brand Sponsored/ You ain't fit, you old aerobics like Jane Fonda!" I love it. So many rappers reference MMA and UFC related themes in their music. This one is by far one of the best. Expect to hear more stuff like that in the coming years. If you ain't up on Dilated Peoples you are probably living under a rock. Here are two videos I suggest you peep.

You will see Ralek, Ryron and Renner Gracie in a cameo

This Way feat. Kanye West

Great moments in urban branding: Tupac Shakur

Now it's all about Versace,You copied my style/Five shots couldn't drop me, I took it and smiled.- Tupac, "Hit Em Up"

 I didn't call Versace he called me to come to his show and to wear his close and to "Please wear my shoes!" Please wear my shit you are the image of Versace.- Tupac Shakur interview

Snickers makes a satisfying ad

Snickers did a great ad. This is solid because we've all had a day where we're like "Fred is playing like an old lady". When you see the old lady on the field its priceless. Its a fresh take on the "Snickers satisfies" angle, which frankly, I think is a bit tired. But clearly they found another way to keep it alive.

-Beyond Urban Branding