How rap & sports makes money! Beyond Urban Branding looks at the evolution of branding and positioning trends in urban advertising campaigns. Most of what you read will deal with how corporations use or misuse music, sports and culture. Some win, some fail, but its all fun to watch. Contact Adisa Banjoko at 888-588-4418
Once again, the alcohol companies knock it out of the park. Here we go with Budweiser and the world famous "Whazaaaaap" ad. While it is not "Hip-Hop" specific, it does exploit mainstream America's fascination with African-American street lingo aka "ebonics". Who wasn't doing the "Wazaaaaap" thing for at least 3 months after this ad dropped? You know you were doing it....Liar!! Almost all the Black guys I know who drink, never drink Bud by choice...But they'll take it if its free. Nevertheless this ad certainly gave Bud a lifetime hood pass.
I've always loves Sinister Brand fight wear. You've seen some of the biggest UFC stars wear their shirts into the cage. These guys have made quality stuff for years. Recently I heard a track from the upcoming album by Rakaa Iriscience from the trio Dilated Peoples. Outside of his devastating rhymes, he's one of the first rappers to train in Gracie Jiu Jitsu. His new solo album Crown of Thorns drops July 20th 2010. Anyway in one of his songs he says "Gracie Jiu Jitsu, Sinister Brand Sponsored/ You ain't fit, you old aerobics like Jane Fonda!" I love it. So many rappers reference MMA and UFC related themes in their music. This one is by far one of the best. Expect to hear more stuff like that in the coming years. If you ain't up on Dilated Peoples you are probably living under a rock. Here are two videos I suggest you peep.
You will see Ralek, Ryron and Renner Gracie in a cameo