How rap & sports makes money! Beyond Urban Branding looks at the evolution of branding and positioning trends in urban advertising campaigns. Most of what you read will deal with how corporations use or misuse music, sports and culture. Some win, some fail, but its all fun to watch. Contact Adisa Banjoko at 888-588-4418
Once again, the alcohol companies knock it out of the park. Here we go with Budweiser and the world famous "Whazaaaaap" ad. While it is not "Hip-Hop" specific, it does exploit mainstream America's fascination with African-American street lingo aka "ebonics". Who wasn't doing the "Wazaaaaap" thing for at least 3 months after this ad dropped? You know you were doing it....Liar!! Almost all the Black guys I know who drink, never drink Bud by choice...But they'll take it if its free. Nevertheless this ad certainly gave Bud a lifetime hood pass.
First off, let me just say, I know this Sony ad is old and people do not understand why so many people are talking about it now. But the reality is when Pepsi went and did that Kendal Jenner ad, it opened the flood gates for people to start reminding the world of other companies major ad flops that impact race relations.
For those who may have forgotten the ad, here it is a European looking person grabbing the face of a Black person as if to dominate. The tag line clearly sends the message "Look out Black, White is Coming".
How can an ad like this be forgotten? If you know anything about advertisements, then you know that this ad had to get the green light from multiple people. That means that there are multiple people at Sony who need race relation training.
Now because this ad is a bit old, I am not going to sit around and break down all that is clearly wrong with it. I just wanted to take a moment and answer the question t…
E-40 has always been a giant in my heart. I'm from The Bay Area. But it has taken time for people to acclimate to his level. Now he is seen as a futuristic mogul OUTSIDE of Hip-Hop. In his latest genius move, Drive Time Credit Company uses his classic Choices and re-raps the lyrics. This one caught me off guard and I was happy surprised.