How rap & sports makes money! Beyond Urban Branding looks at the evolution of branding and positioning trends in urban advertising campaigns. Most of what you read will deal with how corporations use or misuse music, sports and culture. Some win, some fail, but its all fun to watch. Contact Adisa Banjoko at 888-588-4418
This is the first commercial I remember that incorporated Hip-Hop dance. Now, mind you, its Michael Jackson doing it...But, still, I don't remember seeing any national commercials with Hip-Hop dance in it until this. That kid in the red jacket was LARGE at the time. He went onto do Fresh Prince of Bel Air (playing Carlton) among other things. Lets take a look at how a lot of it began. Its funny now to think how much of an impact this ad had in getting more corporations to use Hip-Hop/urban themes in their campaigns.
Just in from: Allhiphop.com
Rapper T.I. is jumping in to the liquor business after striking a deal with Remy Martin.
The rapper appeared on Atlanta’s V-103 during Ryan Cameron show and revealed he had just returned from France, where he entered into a deal as the spokesman for Remy Martin.
“I’m now the official endorser and global spokesman for Remy Martin cognac,” T.I. said on the radio and labeled the experience “mind blowing.”
T.I. was on the air promoting his upcoming movie Takers, which also stars Chris Brown, Idris Elba, Michael Ealy and others. The rapper also revealed he is in talks to star in the follow up to the hit movie ATL. T.I.’s upcoming album King Uncaged is due in stores August 17th.
Wow! We were just talking about the impact of rap on the cognac industry. I guess its still going strong. Rappers + alcohol brands have almost always added up to big dollars.