How rap & sports makes money! Beyond Urban Branding looks at the evolution of branding and positioning trends in urban advertising campaigns. Most of what you read will deal with how corporations use or misuse music, sports and culture. Some win, some fail, but its all fun to watch. Contact Adisa Banjoko at 888-588-4418
When this commercial first came out, boy, did Hammer catch it from a lot of folks in the rap world. He did not care really, because he was on top of it. Really, there is nothing wrong with the ad culturally speaking. The thing is, at the time, there was a lot of rap groups confronting a lot of the race issues of the time. This KFC ad was seen by many within the Hip-Hop and the Black community as degrading. However, from a business perspective, Hammer never really got credit for being one of the first rappers to get endorsement deals of that size. I bet that check he cashed made history!!
Just in from: Allhiphop.com
Rapper T.I. is jumping in to the liquor business after striking a deal with Remy Martin.
The rapper appeared on Atlanta’s V-103 during Ryan Cameron show and revealed he had just returned from France, where he entered into a deal as the spokesman for Remy Martin.
“I’m now the official endorser and global spokesman for Remy Martin cognac,” T.I. said on the radio and labeled the experience “mind blowing.”
T.I. was on the air promoting his upcoming movie Takers, which also stars Chris Brown, Idris Elba, Michael Ealy and others. The rapper also revealed he is in talks to star in the follow up to the hit movie ATL. T.I.’s upcoming album King Uncaged is due in stores August 17th.
Wow! We were just talking about the impact of rap on the cognac industry. I guess its still going strong. Rappers + alcohol brands have almost always added up to big dollars.