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Nike knows how to rock an ad...sometimes

This ad was well done (hard to believe after all the drama). The question is, "Why bother"? Nike does not need Tiger right now. Tiger needs Nike. He's undone his own success. I mean you can't even use the "Just do it" mantra for so many obvious reasons. I just don't know why they felt so compelled to do this ad. Its less of a FAIL, more of a shoulder shrug.

These ads are kinda old, I know. But they highlight the beauty and simplicity of Nike. This ad is funny, short and most of all clear in its message. Every man has had a moment like the above. If you haven't, Nike is inspiring you to create one.

Nothing is more fun, than when a brand knows its on a roll and keeps going.

This is another one you gotta love. The writers were on the money.


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Great moments in urban branding: Tupac Shakur

Now it's all about Versace,You copied my style/Five shots couldn't drop me, I took it and smiled.- Tupac, "Hit Em Up"

 I didn't call Versace he called me to come to his show and to wear his close and to "Please wear my shoes!" Please wear my shit you are the image of Versace.- Tupac Shakur interview

Speaking of Cognac: T.I. named global spokesman for Remy Martin

Just in from:
 Rapper T.I. is jumping in to the liquor business after striking a deal with Remy Martin.

The rapper appeared on Atlanta’s V-103 during Ryan Cameron show and revealed he had just returned from France, where he entered into a deal as the spokesman for Remy Martin.

“I’m now the official endorser and global spokesman for Remy Martin cognac,” T.I. said on the radio and labeled the experience “mind blowing.”

T.I. was on the air promoting his upcoming movie Takers, which also stars Chris Brown, Idris Elba, Michael Ealy and others. The rapper also revealed he is in talks to star in the follow up to the hit movie ATL. T.I.’s upcoming album King Uncaged is due in stores August 17th.


Wow! We were just talking about the impact of rap on the cognac industry. I guess its still going strong. Rappers + alcohol brands have almost always added up to big dollars.

-Beyond Urban Branding

Great Moments in Urban Branding: Notorious B.I.G

I miss B.I.G., I miss the Twin Towers....

So, what's it gonna be? him or me?
We can cruise the world with pearls, gator boots for girls
The envy of all women, crush linen
Cartier wrist-wear with diamonds in em
-Biggie Smalls, One More Chance