I'll admit it. Intel has better ads than I've been aware of. This one here is pretty funny. Its funny because the message is delivered clean and nobody had to try too hard to make it. They just made plain what all real tech people know: We have our own rock stars. I can't tell you how many times I've been at an event and somebody taps my arm and says "Theres the dude from Adobe who made the so-and-so". Or "Theres the guy who changed coding forever!" And we watch them with awe as they go down the hall. Only real tech dudes and chicks feel it.
This is differentiation at its highest. Essentially they are saying "We're REAL tech people. We get you." They are in a good zone here.
This should actually be a recurring theme in Intel ads. They could do this one forever. Talk about speaking to the core demographic!!