I hate holding my wifes purse in the mall (I hardly ever do it but, I HATE it). Someone on the Flo TV ad team must hate it to. This ad is hilarious. By defending the idea that a man should be able to watch TV whenever he wants to, they hit a home run. Then to add some more pepper to it, they ran it on Superbowl Sunday!!! Great strategy. For the record, my buddy has one of these and they're pretty cool.
-Beyond Urban Branding