Another wack Mickey D ad
Whats wrong with McDonalds? Seriously, what are they thinking. Am I supposed to see this guy freestyling with a mic in the back seat while old folks head-nod to the beat is cool? There is no context...Is he in a taxi? Why does he have a mic? Wheres the DJ?
I really thought this ad lacked a lot of creativity. I also think Mickey D's make a lot of dry ads directed at the African-American/Hip-Hop community.
They really need to get out of the "Different World" TV show vibe and step up their ad game. This Def Poetry meets car freestylin' with old folks is wick-wick-wack!
-Beyond Urban Branding