This Kindle ad is boring. Let me get this straight, you're going against Apple- right? The super-fun-everybody-loves to have one, APPLE?! And this was your best idea. Commercials like this do not inspire people who hate books, to read. They don't make Kindle look like a digital nerdfest.
For this garbage ad alone, I'm thinking iPad is gonna kill you. I bet the ads folks are at Steve Jobs house right now laughing so hard.
-Beyond Urban Branding