Mail is boring. Plus its kind of dying out as an industry. This ad focuses on the differentiation point of strategy and makes it resonate, using football. This was well done.
For those who may have forgotten the ad, here it is a European looking person grabbing the face of a Black person as if to dominate. The tag line clearly sends the message "Look out Black, White is Coming".
So that leads me to say "WHAT THE *@$!"
How can an ad like this be forgotten? If you know anything about advertisements, then you know that this ad had to get the green light from multiple people. That means that there are multiple people at Sony who need race relation training.
Now because this ad is a bit old, I am not going to sit around and break down all that is clearly wrong with it. I just wanted to take a moment and answer the question t…