A few years ago, this ad would be almost unthinkable. But Hip-Hop is no longer a secret. This ad is fantastic. Its fun, its clearly intended to excite the youth and at the same time remind the parents of their childhood at the same time.
How rap & sports makes money! Beyond Urban Branding looks at the evolution of branding and positioning trends in urban advertising campaigns. Most of what you read will deal with how corporations use or misuse music, sports and culture. Some win, some fail, but its all fun to watch. Contact Adisa Banjoko at 888-588-4418