Beyond Urban Branding

"My Limo" by Da Rich Kidzz K Mart really did a good thing. When I was a kid, they used to tease you by saying your clothes came from K Mart. So K Mart flipped the strategy, reframed ads around good clothes at a good price and HIT BIG with these ads. I love them all. Not just because they used all kinds of kids, but they let a Black girl with dark skin have a prominent role in the ad. Thats huge.  The sad thing is, a lot of super racist and bad comments flooded the youtube channel. Reminds you that everybody is not ready for diversity. But we are, and thats what matters. Great strategy, well executed....one of my favorite ad campaigns of the year. 

So powerful, this is it. This is why we get up, this is why we eat good, this is why we train, this is why we dream big. This is why we fight so hard on the field. I love this add!!!

This is so great. I have the original poster from the first Run DMC shoes.