Skip to main content

K Mart Flips their brand, beautiful strategy



"My Limo" by Da Rich Kidzz


K Mart really did a good thing. When I was a kid, they used to tease you by saying your clothes came from K Mart. So K Mart flipped the strategy, reframed ads around good clothes at a good price and HIT BIG with these ads. I love them all. Not just because they used all kinds of kids, but they let a Black girl with dark skin have a prominent role in the ad. Thats huge. 

The sad thing is, a lot of super racist and bad comments flooded the youtube channel. Reminds you that everybody is not ready for diversity. But we are, and thats what matters. Great strategy, well executed....one of my favorite ad campaigns of the year. 

Comments

Popular posts from this blog

Great moments in urban branding: Tupac Shakur

Now it's all about Versace,You copied my style/Five shots couldn't drop me, I took it and smiled.- Tupac, "Hit Em Up"

 I didn't call Versace he called me to come to his show and to wear his close and to "Please wear my shoes!" Please wear my shit you are the image of Versace.- Tupac Shakur interview

Speaking of Cognac: T.I. named global spokesman for Remy Martin

Just in from: Allhiphop.com
 Rapper T.I. is jumping in to the liquor business after striking a deal with Remy Martin.


The rapper appeared on Atlanta’s V-103 during Ryan Cameron show and revealed he had just returned from France, where he entered into a deal as the spokesman for Remy Martin.

“I’m now the official endorser and global spokesman for Remy Martin cognac,” T.I. said on the radio and labeled the experience “mind blowing.”

T.I. was on the air promoting his upcoming movie Takers, which also stars Chris Brown, Idris Elba, Michael Ealy and others. The rapper also revealed he is in talks to star in the follow up to the hit movie ATL. T.I.’s upcoming album King Uncaged is due in stores August 17th.


***

Wow! We were just talking about the impact of rap on the cognac industry. I guess its still going strong. Rappers + alcohol brands have almost always added up to big dollars.

-Beyond Urban Branding
beyondurban@gmail.com

Great Moments in Urban Branding: Notorious B.I.G

I miss B.I.G., I miss the Twin Towers....

So, what's it gonna be? him or me?
We can cruise the world with pearls, gator boots for girls
The envy of all women, crush linen
Cartier wrist-wear with diamonds in em
-Biggie Smalls, One More Chance