Skip to main content

Company I work with inks deal with Chuck D and Mike Relm

For Immediate Release
PR Contact:
Adisa Banjoko
adisa@nakedsuits.com
1-855-BE-NAKED (236-2533)

Naked Suits Menswear Launches NS Platinum Affiliate Program with Public Enemy Front Man Chuck D and DJ Remix Artist Mike Relm 

September 14th 2011 - Berkeley, CA - Naked Suits, America’s first premier performance menswear line, announced that they are launching the NS Platinum Affiliate Program with Public Enemy Front Man Chuck D and DJ Remix Artist Mike Relm.

“By launching the NS Platinum Affiliate Program with Chuck D and Mike Relm, we believe we can directly reach specific customer segments consistently and effectively using tools like Twitter, Facebook, and YouTube among others,”said Naked Suits Co-Founder Albert Shyy. “We believe that just as the old music world collapsed and went digital, fashion is following in the same transition. At Naked Suits, we plan to be on the front lines of that movement.”


Naked Suits offers tailored menswear that combine high performance and modern styling. Their wool suits are water resistant and hand tailored to fit like a second skin, with a floating canvas and a slim cut. The company’s Arctic dress shirt is made of non-see-through cotton mesh allowing the wearer to stay cool in hot and humid climates. Naked Suits was founded in 2010 by Albert Shyy and Ming Chang in Berkeley, California. Since its initial launch, Naked Suits has been attracting attention because of their products’function and fit. The company was recently featured in a business profile on NBC News, as a Thrillist Nation feature,and the cover of SF Chronicle Style section.

The NS Platinum Affiliate Program enables artists to connect Naked Suits with their fanbase across relevant digital and social media channels. By offering exclusive discounts and insider updates on Naked Suits, affiliates can engage followers and develop their relationship without compromising the integrity of the message, while allowing the company to access a targeted customer niche.


“Naked Suits combines two things I love, fashion and technology,”said Mike Relm. “Their suits feel amazing and nothing’s cooler than an Arctic Shirt.”Relm has toured the world with his live video mixes for Blue Man Group and Tony Hawk. He is also known for his innovative film and music video remixes on YouTube. Relm recently released a remix of comic Aziz Ansari as part of the affiliate relationship.


Details of Chuck D’s entry into the campaign will be released shortly, and promises to be ground-breaking.
'

“Our affiliate programs are meant to maximize the impact of each artist’s sphere of influence”stated Ming Chang. “We are honored to be launching with Chuck D and Mike Relm and look forward to announcing other artists, athletes, and influencers in the near future.”


Comments

Popular posts from this blog

Tech Week: The Wisdom of Serena Williams & HP

Beyond Urban Branding opens Tech Week with a true banger of an ad. We'll look at tech ads from time to time on our blog. But this week its gonna be all tech brands, all the time. We will begin with HP's ad featuring Serena Williams. When we did the first soft launch, we reviewed the precision HP crafted their ad with Jay-Z . It's easily one of my favorite tech ads. I actually feel like HP and a lot of other well done ads don't get their proper recognition because Apple gets so much props for their ads. OK, so this ad is actually better than the Jay-Z ad for one reason in particular. Strategic co-branding. In one commercial Serena craftily pitches, her video game (never played it but apparently shes got something going on with EA Sports) her designs with Nike and most importantly- her clothing line Aneres . Now, I don't know why or how Andre 3000 and Uno were able to get shout outs in the ad. Was she just giving them props or did somebody have to pay to get them i...

Gap ad wins with Hip-Hop dance

Here is an ad for Gap khakis. Its a few years old I think. I like it because there is such a diverse range of races getting their groove on. Makes you wanna go get some, eh? But seriously, Hip-Hop dance, DJ's and graffiti art are still underused in advertising. I feel like everybody thinks Hip-Hop is just rap. For those that don't know Hip-Hop is composed of a few elements: Rap or MC'ing, DJ'ing, Graffiti, B-boy'ing and other forms of Hip-Hop dance. The second ad is a cool holiday ad featuring Common. Gap knows how to use rappers right in advertising campaigns. Both Gap ads shows that someone inside Gap knows that. Great look!!

HP's Uphill Battle with Apple

QBert De La Soul Tony Hawk HP's new campaign with Dr. Dre is no joke. Its major. Its corporate WAR at its best and I love it! Since I dropped the Dre-n-HP vs. Apple story lots of folks have emailed me, called me and smoke signaled me their thoughts. The essence of it- Apple ain't going out soft. They have arguably the most loyal followers of any tech brand ever. The other basic reality- PC's are for work, and Apples are for fun. But there is something else going on at HP. For lack of a better word for it, lets call it the "Jordan Strategy." Dr. Dre's Detox is possibly the most anticipated rap album in the history of the genre. I think HP is going after the NEW generation of beatmakers. They don't want Apple defectors. They want kids coming up now who see Dr. Dre as Jordan of rap. "Be like Dre" is the short version. Nike never said other peoples shoes weren't cool, comfortable or fun to wear. "But Jordan wears Nikes" was the bottom...