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Kanye West Makes Theraflu SICK....

Then a few days after this song goes across the planet HipHopDX  writes that Theraflu announces its doing a 
 Law suit  against West (as if they hated all the publicity). Now this is amazing right? I mean, they get publicity through the roof, because of Hip-Hop. Then they turn around and tell a half asleep attorney on retainer to send something to West and get...MORE PUBLICITY...

Yeah, because, we understand how the Theraflu brand was cut deep and had brand issues cause one song put 'em in so many living rooms and iPods they could not take it. If anything, all the kids who are 15 years old right now just got locked in to buying Theraflu for the next 40 years. They need to cut Kanye a check and thank him. BTW, this song is explicit. But you should know that because you can read the screen above you...


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Great moments in urban branding: Tupac Shakur

Now it's all about Versace,You copied my style/Five shots couldn't drop me, I took it and smiled.- Tupac, "Hit Em Up"

 I didn't call Versace he called me to come to his show and to wear his close and to "Please wear my shoes!" Please wear my shit you are the image of Versace.- Tupac Shakur interview

Speaking of Cognac: T.I. named global spokesman for Remy Martin

Just in from:
 Rapper T.I. is jumping in to the liquor business after striking a deal with Remy Martin.

The rapper appeared on Atlanta’s V-103 during Ryan Cameron show and revealed he had just returned from France, where he entered into a deal as the spokesman for Remy Martin.

“I’m now the official endorser and global spokesman for Remy Martin cognac,” T.I. said on the radio and labeled the experience “mind blowing.”

T.I. was on the air promoting his upcoming movie Takers, which also stars Chris Brown, Idris Elba, Michael Ealy and others. The rapper also revealed he is in talks to star in the follow up to the hit movie ATL. T.I.’s upcoming album King Uncaged is due in stores August 17th.


Wow! We were just talking about the impact of rap on the cognac industry. I guess its still going strong. Rappers + alcohol brands have almost always added up to big dollars.

-Beyond Urban Branding

Great Moments in Urban Branding: Notorious B.I.G

I miss B.I.G., I miss the Twin Towers....

So, what's it gonna be? him or me?
We can cruise the world with pearls, gator boots for girls
The envy of all women, crush linen
Cartier wrist-wear with diamonds in em
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