Resse's has been sticking with the urban feel for their commercials for a few years now. It must be working. The interesting thing is that they do small things to attract parents and kids to the brand. Its very subtle, but effective. They are sure to use kids of various races, so nobody feels left out. They always use an uptempo rap that chants the letters of the brand in creative ways. These guys pay attention.
This one has a bit of a reto feel. All the haircuts are from the 80's. I suspect thats done to attract parents while the music and the editing and the cuts are meant for kids.
Well played, Mr. Reese....well played.