Beyond Urban Branding

Wow!! I love this trailer. I want this game. NOW!!

Billy Johnson Jr. : Usher is working on what will likely be the biggest video of his career. As part of a Pepsi Challenge campaign that kicks off Tuesday, the singer will incorporate his fans in the project in two different ways. Beginning Tuesday through June 2, fans can submit photos of themselves to  PepsiChallenge.com . Usher will select a winner who will have the opportunity to meet him on the set of his accompanying short film to be released this fall. Usher asks entrants to, “Show me your world through your eyes in only a way that you can see it. The realer, the better. The more honest, the more creative.” Read full story

Is Jay Z going to hit his mark with Tidal? NBC 11's Scott Budman checks in with Adisa Banjoko on the Bishop Chronicles Podcast to cover that, VC funding and diversity in the Silicon Valley. LISTEN NOW: www.bishopchronicles.com (be sure to subscribe on iTunes)

Pharell Williams created a storm of controversy. I mean a few hours into the Grammy's it had its own Twitter account. While, I thought some of the ribbing was cute on the surface, what almost the entire planet missed was that his hat, was originally sported by Malcolm McLaren. Malcolm McLaren was an innovator of fashion, hip-hop and punk rock. EXHIBIT A: VIDEO WHERE MALCOLM ROCKS THE SAME HAT: BUFFALO GALS  Malcolm McLaren really touched my life. His album with the World Famous Supreme Team changed my life. Almost as much as Public Enemy's It Takes A Nation of Millions to Hold Us Back. It was more than Hip-Hop, it was defiantly African and, Latin and even a little rock and country. When I was invited to be part of the book The Boombox Project , part of my hope was that I could share Malcolm McLarens impact on my life directly to him. Sadly he passed before the book was released. Much respect to Pharell.

"My Limo" by Da Rich Kidzz K Mart really did a good thing. When I was a kid, they used to tease you by saying your clothes came from K Mart. So K Mart flipped the strategy, reframed ads around good clothes at a good price and HIT BIG with these ads. I love them all. Not just because they used all kinds of kids, but they let a Black girl with dark skin have a prominent role in the ad. Thats huge.  The sad thing is, a lot of super racist and bad comments flooded the youtube channel. Reminds you that everybody is not ready for diversity. But we are, and thats what matters. Great strategy, well executed....one of my favorite ad campaigns of the year. 

So powerful, this is it. This is why we get up, this is why we eat good, this is why we train, this is why we dream big. This is why we fight so hard on the field. I love this add!!!

This is so great. I have the original poster from the first Run DMC shoes.