AT&T blend pulling on heartstrings, and comedy in Rethink Possible campaign

Looking towards an inevitable future AT&T made a great ad here. What I love about this ad is that its courageous enough to suggest a Latino President of the United States of America is possible. To run this ad during the tense state of political current events is pretty cool. Obviously it touches on so many things at once: The power of taking a chance, love, and the makers of the technology that allows you to make it happen.

Once more pulling on the heartstrings, AT&T really gets the consumer to embrace their childhood through technology. Its paced well with warm and fuzzy creatures keeping you reminiscing until the final frame. I notice kids actually enjoy this ad a lot as well. My one year old daughter stops what shes doing and giggles at this ad every time it runs.

This ad is quick and funny. The main thing is, you really don't know how its going to end- until it does.

You can't have the urban crowd if young African American males aren't rocking your stuff. The cool thing here is instead of putting these guys in a 64 Impala and doing something stereotypical, they have these guys on a university campus. GREAT LOOK!!

AT&T has done a great job of balancing heartfelt messaging and comedy here. That's not easy to do. Hats off to all the creative teams involved for a job well done.

-Beyond Urban Branding

beyondurban@gmail.com

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