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Great moments in urban branding: Public Enemy



It's the reason I'm ahead of the pack/It's the reason I left them back/It's the reason all the people say/My 98-O blows 'em all away

My 98 Oldsmobile is...

My 98 Oldsmobile's so...

My 98 Oldsmobile is...

My 98 Oldsmobile's like...


Even the most revolutionary rap group in the history of the game did a little branding. Oldsmobile branding was all in the hood because of Chuck D and Flavor Flav's lyrics. Big shout out to my man Chris T who used to drive the charcoal grey Olds. The first time I heard Public Enemy, it was in a 98. Ironic? I think not. Nedless to say, despite the advertsing on this classic album, no deal was offered to PE for this great moment in urban branding. With the car industry in! the hole, somebody might wanna holla at 'em. For real boyeeeeee.

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beyondurban@gmail.com