Skip to main content

T-Pains Teams With Swagger Like Us Clothing, Contest

This just in from: HipHopDX

This July, west coast-based clothing retailer Anchor Blue and fashion line Swagger Like Us, Inc. are teaming up with singer/songwriter T-Pain for their upcoming "Can You Rock?" campaign. "Can You Rock?" will allow up-and-coming musicians looking for their big break into the industry to remake one song to win the chance to record a song written and produced by the Grammy-winning Atlanta crooner.


"This is a great opportunity for me to work with some up-and-coming talent, while giving someone a head start in the music business,” T-Pain said. "I’m glad to be partnering up with Anchor Blue and Swagger Like Us to make it happen. Who knows what next big artist we’ll uncover!"

In conjunction with the campaign, Anchor Blue and Swagger Like Us will be releasing a line of apparel that bridges the gap between music and fashion. And as an added bonus, beginning July 22, Anchor Blue will be providing a free download from their website for anyone who purchases a Swagger Like Us t-shirt or a pair of Anchor Blue denim.

"We recognize that our customer’s personal taste in music is reflected in their style choices," said Rick Martin, CEO of Swagger Like Us. "We view this unique correlation as an opportunity to be a leader in a new fashion category by re-mixing hit songs of today and classic songs from yesterday into wearable art."

Artists looking to enter into the competition can record their demo and submit it to the Anchor Blue's website between July 15 and August 23. No purchase is necessary for entry.

***
Sounds like a pretty cool venture. Although as you know, I'm allergic to anything with the overused term "swagger". Outside of the Toyota "Swagger wagon" its a dead term to me. Cool J failed with the term in an Old Spice campaign. But, I may be wrong. It sounds like a fun contest.

-Beyond Urban Branding
beyondurban@gmail.com

Comments

Popular posts from this blog

Carla Fendi Dies in Rome

One of the true queens of fashion has passed. VOGUE: O ne of the five formidable Fendi sisters (Paola, Anna, Franca, Carla and Alda), who inherited  their family's fashion house  - has died in Rome, aged 79. FULL STORY  Many people forget that the Fendi brand permeated Hip-Hop heavily in its formative years. Rap  icons EPMD had a dancer named FENDI.... A lot of people forget that in the early rap days, a lot of rappers were teamed with dancers, and DJ's as crews to help get the party going. Fendi was a Hip-Hop dance pioneer. He was not a bboy. I am not a dance historian but his moves seemed to be a blend of strutting, locking and a little vogue dancing. Here is a slightly grainy clip FENDI DANCING

Souls of Mischief CLASSIC Used in Gatorade Ad w/ Paul George

Great new Gatorade Ad using 93 Til Infinity classic by Souls of Mischief. I was truly happy to see this ad. Anyone who was a part of Hip-Hop in the 90's totally loved 93 Til by the groundbreaking Souls of  Mischief crew from Oakland.  WATCH  Original 93 Til Video  Now, super real crate diggers (people who study the root samples of Hip-Hop classics) might wonder, where did Souls get the beat from. Well, here it is Billy Cobhams Heather .  The reason ads like this work is because it get adults who grew up on Hip-Hop as well as old school jazz heads who appreciate the stylings of real keyboard players.  I wonder who got the check? Souls or Cobham ot did they split it. I gotta call Tajai from Souls. I'mma try to get an interview. 

MMA Brand News: Sinister Brand Clothing gets shout out from real rappers

I've always loves Sinister Brand fight wear. You've seen some of the biggest UFC stars wear their shirts into the cage. These guys have made quality stuff for years. Recently I heard a track from the upcoming album by Rakaa Iriscience from the trio Dilated Peoples. Outside of his devastating rhymes, he's one of the first rappers to train in Gracie Jiu Jitsu. His new solo album Crown of Thorns drops July 20th 2010. Anyway in one of his songs he says "Gracie Jiu Jitsu, Sinister Brand Sponsored/ You ain't fit, you old aerobics like Jane Fonda!" I love it. So many rappers reference MMA and UFC related themes in their music. This one is by far one of the best. Expect to hear more stuff like that in the coming years. If you ain't up on Dilated Peoples you are probably living under a rock. Here are two videos I suggest you peep. You will see Ralek, Ryron and Renner Gracie in a cameo This Way feat. Kanye West