This July, west coast-based clothing retailer Anchor Blue and fashion line Swagger Like Us, Inc. are teaming up with singer/songwriter T-Pain for their upcoming "Can You Rock?" campaign. "Can You Rock?" will allow up-and-coming musicians looking for their big break into the industry to remake one song to win the chance to record a song written and produced by the Grammy-winning Atlanta crooner.
"This is a great opportunity for me to work with some up-and-coming talent, while giving someone a head start in the music business,” T-Pain said. "I’m glad to be partnering up with Anchor Blue and Swagger Like Us to make it happen. Who knows what next big artist we’ll uncover!"
In conjunction with the campaign, Anchor Blue and Swagger Like Us will be releasing a line of apparel that bridges the gap between music and fashion. And as an added bonus, beginning July 22, Anchor Blue will be providing a free download from their website for anyone who purchases a Swagger Like Us t-shirt or a pair of Anchor Blue denim.
"We recognize that our customer’s personal taste in music is reflected in their style choices," said Rick Martin, CEO of Swagger Like Us. "We view this unique correlation as an opportunity to be a leader in a new fashion category by re-mixing hit songs of today and classic songs from yesterday into wearable art."
Artists looking to enter into the competition can record their demo and submit it to the Anchor Blue's website between July 15 and August 23. No purchase is necessary for entry.
Sounds like a pretty cool venture. Although as you know, I'm allergic to anything with the overused term "swagger". Outside of the Toyota "Swagger wagon" its a dead term to me. Cool J failed with the term in an Old Spice campaign. But, I may be wrong. It sounds like a fun contest.
-Beyond Urban Branding