This might be my favorite World Cup for a ton of reasons. I've loved soccer since I was a kid, but, this year the World Cup is just lovely. One of the reasons is I'm having fun watching a lot of the ads. I always like it when corporations get comfortable pushing themes of world unity, fun and the power of diversity. It'd be great if these kinds of themes were more common in ad campaigns in general. Even the Olympics don't produce ads as strong as World Cup ads when it comes to multicultural themes.
As excited as I was to see all these great ads, Comedy Central did a very funny piece on how most South African independent business folks were boxed out of money making opportunities by FIFA. I'll put that clip at the bottom (its funny and informative, too bad CNN and FOXNews missed this story). But the thing I wonder is: How many of these ads were made by African or African American owned ad agencies? If you know the answer email me at beyonurban@gmail.com .
Puma
Hyundai (funny but not sure images of DEATH make for good branding)
Adidas (not as good as Snoop Doggs, but very well done)
Jon Stewart: Goal Diggers (very interesting piece on the bottom line in South Africa)
As excited as I was to see all these great ads, Comedy Central did a very funny piece on how most South African independent business folks were boxed out of money making opportunities by FIFA. I'll put that clip at the bottom (its funny and informative, too bad CNN and FOXNews missed this story). But the thing I wonder is: How many of these ads were made by African or African American owned ad agencies? If you know the answer email me at beyonurban@gmail.com .
Puma
Hyundai (funny but not sure images of DEATH make for good branding)
Adidas (not as good as Snoop Doggs, but very well done)
Jon Stewart: Goal Diggers (very interesting piece on the bottom line in South Africa)
| The Daily Show With Jon Stewart | Mon - Thurs 11p / 10c | |||
| World Cup 2010: Into Africa - Goal Diggers | ||||
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