Mike Relm,(wicked DJ on huge tours for the iconic Blue Man Group, Tony Hawk and others) has been doing some very cool things remixing film. In the next few weeks Beyond Urban Branding will be doing profiles on various people who make things happen. Mike Relm will be one of the first interviews we drop. Take a look at the edge this guy gives things that are for all intents and purposes- already cool. But Mike Relm makes them cooler.
Here is an ad for Gap khakis. Its a few years old I think. I like it because there is such a diverse range of races getting their groove on. Makes you wanna go get some, eh? But seriously, Hip-Hop dance, DJ's and graffiti art are still underused in advertising. I feel like everybody thinks Hip-Hop is just rap. For those that don't know Hip-Hop is composed of a few elements: Rap or MC'ing, DJ'ing, Graffiti, B-boy'ing and other forms of Hip-Hop dance. The second ad is a cool holiday ad featuring Common. Gap knows how to use rappers right in advertising campaigns. Both Gap ads shows that someone inside Gap knows that. Great look!!
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