Skip to main content

Great moments in urban branding: Run DMC


We never wear the pants they call the Calvin Klein's/Cause Calvin Klein's no friend of mine/Don't want nobody's name on my behind/Lee on my legs, sneakers on my feet/D by my side and Jay with the beat!! Run DMC, Rock Box

***
This was easily the first rap protest against the dreaded skinny jeans!! People forget that rap was coming out of the Disco era. It was a rebellion against that pop'ish lifestyle. All the Dicso dudes wore super tight jeans. Rev Run and Deacon DMC were not having it. Now that I think about it, this was the first time I remember a jeans company getting a shout out from rappers. Lee jeans won big on that one. I wonder why they never tried to get in good like Adidas? I'm pretty sure this came out a few years before "My Adidas"...Lee could have taken full advantage. Maybe the "advantage" was free branding in a demographic they never advertised in...

Comments

Popular posts from this blog

Great moments in urban branding: Tupac Shakur

Now it's all about Versace,You copied my style/Five shots couldn't drop me, I took it and smiled.- Tupac, "Hit Em Up"

 I didn't call Versace he called me to come to his show and to wear his close and to "Please wear my shoes!" Please wear my shit you are the image of Versace.- Tupac Shakur interview

MMA Brand News: Sinister Brand Clothing gets shout out from real rappers

I've always loves Sinister Brand fight wear. You've seen some of the biggest UFC stars wear their shirts into the cage. These guys have made quality stuff for years. Recently I heard a track from the upcoming album by Rakaa Iriscience from the trio Dilated Peoples. Outside of his devastating rhymes, he's one of the first rappers to train in Gracie Jiu Jitsu. His new solo album Crown of Thorns drops July 20th 2010. Anyway in one of his songs he says "Gracie Jiu Jitsu, Sinister Brand Sponsored/ You ain't fit, you old aerobics like Jane Fonda!" I love it. So many rappers reference MMA and UFC related themes in their music. This one is by far one of the best. Expect to hear more stuff like that in the coming years. If you ain't up on Dilated Peoples you are probably living under a rock. Here are two videos I suggest you peep.

You will see Ralek, Ryron and Renner Gracie in a cameo


This Way feat. Kanye West

Snickers makes a satisfying ad

Snickers did a great ad. This is solid because we've all had a day where we're like "Fred is playing like an old lady". When you see the old lady on the field its priceless. Its a fresh take on the "Snickers satisfies" angle, which frankly, I think is a bit tired. But clearly they found another way to keep it alive.

-Beyond Urban Branding

beyondurban@gmail.com